Looking to have an effective web design created in Asheville that works for your business? It can be a daunting task. After all, Asheville is the true melting pot of the East Coast. There is such an extreme diversity in religious background, political and personal beliefs that it's easy to miss your demographic. To have an effective web design in Asheville, NC, you need to consider not only your client's belief systems when creating your Asheville Web Design, but also their age, how they shop, and their needs. The opposite is true if you are trying to target multiple demographics, it's imperative to be sure that your web design does not offend or exclude part of the market you are trying to capture.
Color is another consideration. For example, using a lot black in one way represents power, but if use in another way, can mean death or evil. The wrong colors and feel can really turn your customers away from your website. This study is called the pyschology of colors. There are numerous articles about color and their impact in the human mind online such as the one here. Colors are extremely important in how we make visitors feel and the ones chosen should be based on what appeals to potential clients, not personal choice.
Today's online shoppers are quick readers. The average site only has about three seconds to capture a perspective client's attention. This is done by keeping your site focused on a main topic or theme that clearly and quickly states what your business is about and what it's offering. Show the designs to friends or customers and ask them what the design is about. If they can't get your main theme at a glance, then the design should be re-thought to get your main point across quicker. Using big headers and graphics which quickly "say" what your site is about are great ways to get the point across quickly.
You also need to consider how you are going to use your site. Are you trying to sell products online? Are you using your site as a brochure to expand on information sent in print? Do you want your site ranked highly at Google, Yahoo, and MSN? Understanding your final goal for your site is imperative. This works hand in hand with planning the path you want your customers to take once they are interested in your site. For example, is your ultimate goal to get them to fill out a contact form, order a product, call, or a combination of several?
If you plan is to get your site ranked organically on search engines (not paid ads), then you need to carefully consider keywords that are important to business and convey that information to your designer. In some cases, you may need to hire another organization to handle your SEO strategy. Before hiring anyone, I would read some SEO basic books such as Search Engine Optimization an Hour a Day to get your bearings. I know the goal for most is to hire a firm to handle SEO (search engine 0ptimization which is now migrating to the term SEM or search engine marketing) but understanding the basics will help prevent you from getting mislead and spend needless dollars.
The next step is to locate a designer who is diverse enough to be able to quickly adapt from project to project and quickly adjust their design and marketing strategies to accommodate those needs. A designer/firm should be able to show references and client lists which display a diversity in knowledge, marketing and design for different fields OR specialize in your particular field. If you can locate a qualified designer in your local area, that helps as well. You may also want to consider reading the article on website basics. and our recent blog which compliments this article (skip to the twelve point list on the BLOG) .
The final point is to remember your Asheville web design is meant to work for your business. Without a clear plan on how to implement, use, and design your site - the most powerful and cost-effective means of advertising today, the internet, is rendered useless. The worse thing you could do is not be involved and offer your valuable input throughout the creation process.
